Bad, Ten, Bad

No wonder Ten shares are falling like a brick in a vacuum - something like 14% in two weeks. Big Brother has always been Ten's trump card in the ratings war. It used to be naughty, but this season is downright dirty. If it's intention is to get attention, it got it all right. Even the media watchdogs have taken notice, and they're taking a closer look. The market didn't like what it saw, so down you go.

A description of Big Brother Uncut: "The naughtiest, skimpiest, downright dirtiest bits of Big Brother that we can't show you any earlier. See what your favourite housemates are REALLY up to in the Big Brother House." And this for Big Brother Up-Late: "Take a live and uncut peek into the late night mischief and more controversial goings on in the Big Brother house. Under cover of night no-one is safe from the cameras in the Big Brother House." But that's not all, Ten gives us Blokesworld: "Twenty Six minutes of feel good light entertainment which traverses the world of "Blokedom" and rediscovers the joys of a roaring V 8 engine, a good bar-B–Q, a punt on the dogs and a bit of a perve along the way. Plus handy hints on how a bloke can re-immerse himself into a culture more reminiscent of the sporting 70’s than the snag infested 90’s."

Never watched BB05, but caught Blokesworld one time. You have a bunch of unshaven blokes sitting around, VB in hand, with a sprinkle of scantily-clad dancing ladies, who don't mind a little flashing. Segments include a barbie-building competition, a pole-dancing competition, some Crusty Demons videos, lingerie pillow fights, Chinese martial arts demonstration, etc.

If things were allowed to run their natural course, I'm sure the share price of Ten would've gone through the roof. Too bad this is not an ideal world.